E-readers & Tablets: Defeating the Digital Myth

Bell feels his firm is in an advantageous position as a short-run server; he feels the mass circulation publications are more susceptible to digital erosion. And, with many customers already availing themselves of the OMag digital edition—a service that includes a full suite of analytics reports, including click info that’s of great value to advertisers—the digital realm doesn’t pose a disruptive threat for Ovid Bell Press.