E-readers & Tablets: Defeating the Digital Myth

“In the catalog sector, there is no doubt that print still drives sales,” he adds, pointing out that variables such as the trend toward multichannel communications are also helping to erode print runs.

Ripon Printers offers a suite of digital editions for its magazine and catalog clients, and is in the process of developing mobile applications. Other digital services include e-mail campaigns, personalized URLs and on-demand print alternatives.