E-readers & Tablets: Defeating the Digital Myth

As publishers look to cultivate readership online and in print, Dr. Husni believes it’s important to create an experience that is unique to its medium, not to mention relevant, sufficient and necessary. With the meat of readership aged 25-65 relying on both media, he feels it’s important for publishers to study and learn what it is that they want. “But, to give me the same experience everywhere is not going to work,” he points out.