Digital Patesetters--Shopping the Output Odyssey

Sandy Fuhs, marketing manager at Presstek—reporting more than 3,000 thermal imagers in the market—explains why the thermal innovator is, so far, opting not to offer an eight-up format.

"We don't want to simply offer a 'me too' product. We haven't gone after the eight-page market; instead, we'd like to concentrate on supplying thermal CTP plates to all of these manufacturers' customers," Fuhs reports. "The cleanest way to do this is not to compete head-to-head in the same markets. Therefore, Presstek has diversified its thermal platesetting capabilities into smaller, more focused applications."