DIGITAL PLATES & PLATESETTERS -- Two Steps Forward

The highly competitive nature of the market does demand that shops also plan for the future, however. Even if lease terms for prepress equipment often are as short as 36 months, that's still a long time to be a wallflower looking on as new technology partners start calling the tune. Of course, a new technology has to actually make it to market for that to occur eventually. That's just part of why trying to figure out what's reasonable to expect often comes down to making a best guess.