DIGITAL PLATES & PLATESETTERS -- Two Steps Forward

Great Expectations

Product development cycles are notoriously difficult to project even for those doing the work, and there can be varying levels of availability. In the case of plates, a product announcement may precede or coincide with beta testing, which typically is followed by a period of controlled sales before full commercialization. It's not uncommon for issues to arise as manufacturing is scaled up from pilot production to a full-speed, high-volume plate line, which can impact availability.