DIGITAL PLATES -- Shortcutting the Process

Weitoff sees the length of run supported as a critical issue for all no-process plates. "Initially, these plates will be limited in terms of application because of their run length capabilities. We can produce runs that exceed 50,000 impressions, and maybe up to 100,000 impressions," he says.

That means the technology, at least initially, will be best suited for the small- to medium-sized shop producing short runs, the plate manufacturing representatives all agree. However, run lengths under 100,000 impressions represent the majority of printing sales, they add.