DIGITAL PLATES -- Shortcutting the Process

"Beta testing on other imaging platforms is under way, but it's too soon to determine exactly what will be needed in terms of air collection. It's possible that a very simple system will suffice," he adds.

Applause's commercial release date has yet to be announced, and the same goes for its pricing. "By eliminating all of the various cost centers around chemical plate developing, we know we can deliver a lower 'Plate on Press' cost with Applause," O'Rourke says. He expects the plate to be rated for 100,000 impressions.