Digital Prepress--The Need to Diversify

Digital prepress houses are recognizing the need to diversify and invest in additional value-added services. Topping the list, for some, is on-demand digital printing.

BY MARIE RANOIA ALONSO

In February 1994, William Staar found himself on the cover of Printing Impressions magazine. At that time, Staar was a strategic influence in his family's $7.3 million digital prepress firm. The company, Noral Color, which has since been purchased by a larger graphic arts service provider, was co-founded by Staar's father, Norman Staar.