Digital Prepress--The Need to Diversify

PRESSING OPPORTUNITIES:
Maximizing the Value of Digital Printing—
for Anyone Interested In Diversifying

The terms digital printing and printing on-demand (POD) have become synonymous in the minds of many in the industry. However, this association is not universal, as many "on-demand" printers with conventional short-run presses will quickly point out. The variable imaging capabilities of digital printing have expanded the array of applications for the technology, and many suppliers and consultants are hoping to profit from these new developments.