Digital Prepress--The Need to Diversify

In digital printing, time is money.

One of the highest-value applications of digital printing is in marketing response management. In contrast to direct-mail advertising, marketing response management is production and fulfillment of marketing materials at the prospective customer's request in connection with a specific purchase decision. The materials may include printed items (such as letters, brochures, datasheets and catalogs), as well as nonprinted items such as samples, videotapes, CD-ROMs and promotional incentives.