Digital Prepress--The Need to Diversify

The challenge is to manufacture and fulfill the specific items requested by the prospective customer—on-demand, and often in run lengths down to one, since each request is likely to be different from the next. As fully digital printing continues to grow, some vendors and printers with significant business interests in offset production have tried to position digital color printing only for those high-value, variable-print niches that do not compete with their core business. However, it would be a mistake to conclude that digital color printing will depend upon variable printing applications for growth.