Digital Prepress--The Need to Diversify

Indigo have incorporated cost and productivity improvements that move digital color printing out of the "high-value niches" of the past and position it more competitively against offset in publication and commercial POD.

The second factor pacing the growth of digital printing is the shift in the service model. Notwithstanding its general characterization as POD, most digital color printing today is in the push model. On the other hand, digital printing will always have the highest value in pull applications, which are truly synonymous with POD. The higher transaction frequency and the expanded range of services raise challenges in POD operations. However, as more print providers move to this model, digital print volume and profit will grow together.