Digital Prepress--The Need to Diversify

In 1994, William Staar represented a new breed of commercial printing executive. He was powered by the intrinsic desire to modernize. He was bent on making his family's digital prepress operation the most elite, digitally savvy digital prepress operation in the Chicago area.

Staar pushed for the adoption of a digital photography studio. He had his sights set on positioning the company to become a "needs fulfillment" organization—from concept and design to digital prepress fulfillment.