Digital Prepress--The Need to Diversify

Catering to the publishing community, Media Graphics wanted to bring a digital press aboard that would give the company a value-added service to offer its print buying community. While weekly and monthly trade publication digital prepress work was the lifeblood for Media Graphics, the executive team at the prepress firm was convinced that offshoot services, such as the printing of customized reprints and short-run special interest publications or test-market periodicals, could provide a new revenue stream.