Digital Presses--Making the Grade

Both the Scitex SX-3000 digital front-end and Scitex Darwin XTension for handling variable data are featured on Xerox's DocuColor 70.

"Documents containing variable data, printed in full color, will become a major source of revenue for commercial printers over the next few years," states Joe McGrath, vice president and general manager, Color Production Systems, at Xerox. "Information collected and stored on customers' buying habits and preferences will continue to be useful when transformed into marketing campaigns, individually tailored to specific customers. This will cause a revolution in marketing, creating amazing opportunities to perform one-to-one, targeted marketing."