Digital Presses--Making the Grade

So, how to profit from all this?

Owners of digital presses will make marketing gains by not assuming the customer will demand exactly the same type and style of service that they currently receive on traditional press platforms. This doesn't mean less quality or less service, just different quality and a different type of service. For example, continuous tone images will look equally good on a digital press, but the job may not have seven colors and two varnishes, as the traditional offset press will provide.