Photo Books : Never Too Late for Profits

“People love that,” he remarks. “It’s the same way we treated farmers and the ag people back in the day, when customer service was much more focused, and the interaction among customers was much slower and quieter.

“Nobody takes advantage of it. (Reprints are) probably less than one half of one percent of our business. In one case, someone lost everything they had in a fire. It touches your heart, so you’re actually happy to do it.”