Photo Books : Never Too Late for Profits

Why is this degree of customer service so integral for Lifecaptured.com? And why does Arleth rely on word of mouth? To get an edge.

“We’re facing people like Shutterfly, which is giving 50 percent off on a book every day,” he says.

With heavy hitters like Shutterfly and Snapfish unveiling hundreds and hundreds of templates, Lifecaptured.com has had to dig a little deeper. The firm recently contracted a designer to help develop more templates.