Photo Books : Never Too Late for Profits

A Great Leave Behind

CCM’s photo book capabilities were, for all intents, initially used as a catalyst to showcase the quality of short-run color printing. The company used photo books as leave-behind gifts from an event it co-sponsored, and it enabled CCM to land an account with the National Hockey League’s Tampa Bay Lightning to provide all digital printing services. That segued CCM’s photo book status from dabbling to viable.