Photo Books : Never Too Late for Profits

Ancillary? Well, that may be understating the truth for many companies. Manufacturing personalized photo books may not have been in the master plans but, for many companies, it has become the primary—or only—offering on the production menu. And, it promises to be one of the few markets for which explosive growth is possible for those graphic arts establishments with the right equipment, savvy marketing skills, partners and software. And, of course, golden customer service capabilities.