Photo Books : Never Too Late for Profits
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Erik Cagle
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Contac relies on its travel agency partners to help promote its photo book offering, which is less than a year old. Once travel customers have booked their travel through one of Contac’s agency partners, the customer is sent a personalized Website (PURL), generated based on their profile, that includes a link to create a photo book based on the holiday. Schedule a Hawaiian vacation and the PURL will include links that will enable the traveler to assemble a memory book via the photos taken during the trip, enhanced by the Contac-created templates. Once the application is downloaded, it can be accessed for future use.
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