Photo Books : Never Too Late for Profits

Contac relies on its travel agency partners to help promote its photo book offering, which is less than a year old. Once travel customers have booked their travel through one of Contac’s agency partners, the customer is sent a personalized Website (PURL), generated based on their profile, that includes a link to create a photo book based on the holiday. Schedule a Hawaiian vacation and the PURL will include links that will enable the traveler to assemble a memory book via the photos taken during the trip, enhanced by the Contac-created templates. Once the application is downloaded, it can be accessed for future use.