Photo Books : Never Too Late for Profits

“We realized that through the distribution of this travel merchandise—and given our CEO’s relationships with the CEOs and presidents of these tour operators—that it was the perfect platform upon which (our clients) could get to know their customers better,” Gunter says. “We can create these photo books through (the travel companies’) own Websites, and they can, in turn, engage their clients and bring them back more and more often.”