Photo Books : Never Too Late for Profits

While Contac’s clients drive end users to the photo book site, Gunter says the company still goes to great lengths to promote this offering. Contac also works with its partners to create discounts and other promotions around certain holidays.

While photo books certainly fall in the supplementary category for Contac, Gunter is encouraged by growth opportunities via non-travel outlets such as social media. Sites such as Facebook open themselves up to viral marketing potential. Users would have their hard copy photo book, as well as a shareable digital version online, which would coax friends and family into creating their own books. Gunter also sees potential in securing the use of licensed images for intermixing with personal photos.