Photo Books : Never Too Late for Profits
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Erik Cagle
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One person who got wind of the product worked at a large e-commerce company, and convinced Reischling to create a prototype to illustrate how to market the products directly to consumers. The prototype evolved into a full-fledged Website, named ipads.com, which powered personalized stationery for several photo sharing sites. By 2006, RPI had sold off the commercial printing operations and concentrated solely on personalized consumer printing products.
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Erik Cagle
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