Photo Books : Never Too Late for Profits

“The decision to focus on photo products and turn the company into more of a consumer products firm, and less of a print job shop, certainly has provided a beneficial platform for the business,” RPI CEO Rick Bellamy says.

Peak gift-giving seasons are a double-edged sword for RPI; business quadruples during the holiday gift-giving season, and the company must both brace and preplan for the seasonal peaks and valleys capacity-wise. But, as RPI continues to establish itself as a leader in the photo book realm, it continues to flesh out new avenues for growth, recognize untapped demographics and produce exciting, fresh templates that enable its retail clients to become more competitive in the highly crowded market.