Photo Books : Never Too Late for Profits

RPI has formed a close relationship with HP, and that is reflected in the printer’s press line, which consists of an HP Indigo 7200, a 5500 and a 6000p. The RPI production floor is also replete with On Demand Machinery gear, including ODM Stickers, Smashers and casemaking lines.

Sure, the process of jamming 4x6˝ photos into a box or inserting them in an adhesive album is on the fast track to joining cassette tapes and typewriters. But, once the other 60 percent of Americans catch on and eventually the novelty of photo books wears off, the “me, too” book providers will give way to those companies that will devise techniques to reinvent and refresh the product as it matures.