Photo Books : Never Too Late for Profits

Ah, but not so fast, pal. Consumer demand for photo books has been gaining in popularity for several years, led by heavyweights such as Shutterfly and HP’s Snapfish. And, while the focus of this story is photo books, there is a bevy of “social expression” products built upon this foundation—personalized calendars, key chains, mugs, posters, buttons, cards, calendars, mouse pads and countless other goods.