Photo Books : Never Too Late for Profits
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Erik Cagle
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It’s as if promotional products married digital printing and gave birth to personalized, online Hallmark stores.
Beware, the photo book market is a finicky, moody, cyclical sector with a high customer dropout rate. The historic demographic is women ages 25 to 45, looking for that ideal gift to capture the precious memories of a birth, wedding, vacation or holiday. But, there is ample room for growth; even though most big-box stores offer photo book kiosks, research suggests that product penetration is less than 10 percent in the United States.
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