Photo Books : Never Too Late for Profits

It’s as if promotional products married digital printing and gave birth to personalized, online Hallmark stores.

Beware, the photo book market is a finicky, moody, cyclical sector with a high customer dropout rate. The historic demographic is women ages 25 to 45, looking for that ideal gift to capture the precious memories of a birth, wedding, vacation or holiday. But, there is ample room for growth; even though most big-box stores offer photo book kiosks, research suggests that product penetration is less than 10 percent in the United States.