Photo Books : Never Too Late for Profits

For those who believe the photo market is already oversaturated, a basic business tenant to consider: The first to market isn’t necessarily the best to market. Just ask Facebook founder Mark Zuckerberg. The demographic has room for expansion beyond “life event” applications—organizations abound and those printers that are industrious enough to hammer out templates that cater to any number of social groups (scouts, youth sports, fraternities/sororities) can tap into virgin markets.