DIGITAL PRINTING — SUCCESS BY DEVICE

FOR A time, it seemed as if the only point of distinction in digital printing was the simple fact of it being digital. The term became virtually synonymous with short run, quick turnaround printing, maybe with a little variable data work thrown in.

Companies looking to invest in digital printing services typically evaluated the full range of equipment options available, a trend that continues today. At first blush, all the machines seem more alike than different—in terms of format, speed, resolution, etc.—and are capable of getting the job done.