DIGITAL PRINTING — SUCCESS BY DEVICE

Growth in the installed base of digital color devices, and the increased competition that has resulted, works against this production technique today. So too does the interest in doing more sophisticated color variable data work that includes changing images and other design elements.

Color and print quality can still be production considerations even with the latest generation of digital color production systems. Some shops have sought to match their digital and offset output—through color management, press fingerprinting and using common paper stocks—so they can offer customers one standard for print quality. The more typical approach is to sell digital printing on its own merits.