DIGITAL PRINTING — SUCCESS BY DEVICE

Inter-State Studio, in Sedalia, MO, has found advantages in using specialty substrates of a different sort. Capitalizing on the web-fed format of its Xeikon press, it developed the ability to produce a self-mailer with integrated return envelope from a pre-converted (with perforations and adhesives) roll stock. The company went on to start a separate business, called Convertible Brands, to sell the stock. (See “Personal Bests” on page 92 for more on this company.)