DIGITAL PRINTING — SUCCESS BY DEVICE

Earlier this year, the TrendWatch Graphic Arts (now “The Industry Measure”) industry research firm, based in New York City, released a report titled “Copiers & Printers: Serious Competitors in the Digital Print Marketplace.” Interestingly, it found that 32 percent of digital printing operations rely on color copiers for variable data output and 25 percent said that was their primary variable data printing device. Another 10 percent said they relied on desktop ink-jet/laser printers as their primary VDP output device.