Graph Expo Preview — Digital, Anyone?

• Transpromo-Mailing Day, aka Customer & Marketing Communications Day, will be held Tuesday, September 11. Exhibitors will be running transpromotional bills and statements, parlaying transactional printing “from a cost center to a profit center,” according to Debbie Vieder, GASC/NPES director of communications. Here, too, equipment and software will be demonstrated, as show goers can learn how to leverage transactional mail via targeted marketing offers.