Graph Expo Preview — Digital, Anyone?

Not that the Graphic Arts Show Co. (GASC), Graph Expo’s producer, is out to steal another show’s thunder; rather, it is only a telltale sign of the trend that is enabling printers across North America to expand their product and service offerings.

The fact that Graph Expo sold out its exhibitor space a solid 45 days prior to kickoff is due, in large part, to the digital revolution sweeping the printing industry. Chris Price, newly named vice president at the GASC and a 23-year veteran of the trade show circuit (including the last nine spearheading Graphics of the Americas), is amazed—though not surprised—at the degree to which digital has insinuated itself into the Graph Expo fabric.