Graph Expo Preview — Digital, Anyone?

Bolte admits that the buzz around digital talk is palpable. “A lot of printers are talking about jumping in, and there’s such a broad price range for entry,” he says. “Manufacturers are offering ludicrous packages to attract them.”

Price believes the GASC has set the stage for a compelling show that will reach beyond traditional printing technologies, while not ignoring the bread-and-butter core that still drives the industry—offset printing. But, in casting a wider net, Graph Expo should see a greater variety of printing fish.