Digital Digest

The new HP ElectroInk White for sheetfed models introduced during the conference has potential for photo publishing applications, Bar-Shany added.

A Learning Event

Even as shops look to expand into new markets, many ad agency professionals still have a limited knowledge of the marketing capabilities digital printing affords, reported Bob Boucher, vice president and creative director of Cole Creative in Boston, in the "Pitching and Partnering with Agencies" session. That insight came from a focus group HP conducted with 20 ad agency professionals, which Boucher attended. Group members were enthusiastic about what they learned, he noted, adding that these agency reps said they saw it as HP's role to communicate such information rather than it coming from their print service providers.