Digital Digest

Even though he was able to stake an early claim to the photo book market in Brazil, Marco Perlman of Digipix, explained how he was still striving to smooth out the seasonality of that market by targeting business clients with photo-centric gift items, including hats, bags, cups, calendars and more.

DME's Mike Panaggio shared how his company has gotten into event books and sports-related offerings. Using DirectSmile software, it has partnered with colleges, for example, to offer memorabilia such as a personalized print of the football stadium with the person's name spelled out by a digitally generated representation of the school band. The company also is working with NASCAR stars, since its facility is across the street from the Daytona International Speedway in Florida.