Digital Digest

Bar-Shany noted that the company is targeting professional labs and photo finishers in offering digital printing as a replacement for silver-halide prints, which is where the new HP Indigo WS6000p press fits. For the typical HP Indigo user, he sees opportunities in short runs of cookbooks, catalogs, real estate listing books, event materials and self-publishing of brand books, portfolios, children's books and more.