Digital Domination: 
A Glimpse of New Era? —Michelson

Overall, though, the mood and sentiment among exhibitor and attendee alike at Graph Expo 2010 was much more upbeat than last year's Print 09 installment. Many vendors were pleased with the sales leads and new contacts they made, and reported that more printers seem poised to start pulling the trigger on capital equipment investments again. The comparatively much smaller floor space and fewer days, in comparison to Print 09, also helped make the show appear more crowded. And, the strong push by GASC 
to encourage co-located events to be held in conjunction with Graph Expo—nearly 20 
in all—including numerous user group meetings, the IDEAlliance G7 Summit, a print buyer forum and Xplor Document University, among others, helped draw visitors 
to the show who might not necessarily have come otherwise. Also, with the demise 
of the former Nexpo exhibition, the debut of the News Print newspaper pavilion at Graph Expo filled that void and brought another industry segment into the fold.