DIGITAL digest

Jeffrey will also discuss the use of personalization in the chocolate maker’s own marketing efforts, including direct mail, catalogs, e-mail and landing pages, as well as the crucial role played by Award/Vision, its Chicago-based print provider.

The agenda of the three-day forum is intended to offer a balance of the latest technology information and real world results, along with networking opportunities. Attendees can also explore vendor exhibits in a low-key, educational atmosphere.