DIGITAL digest

Govil also addressed the growth in digital printing during his keynote presentation, noting that offset printing still accounts for the vast majority of pages produced. Transferring just 25 percent of offset pages to digital would lead to 125 percent growth in the digital printing market, he says.

Using the healthcare segment in his example, Govil discussed the process of analyzing a growing industry to identify the most promising and profitable opportunities. He cited research that found patients only retain 50 percent of the information they are given at a clinic, and half of what they can recall is remembered incorrectly. Printed communications—especially personalized ones—can help to eliminate unnecessary care, improve outcomes for patients and increase efficiency, in addition to being favored in HIPPA regulations, Govil adds.