DIGITAL digest

Next up were brief case studies of the top 2010 PODi Best Practices Award winners. The best practice winners include:

• Marketing Resource Center Category—Move Inc. and QuantumDigital Inc. produced a real estate agent lead-generation mailer that achieved a 3 percent average response rate.

• Direct Marketing Category—Girl Scouts Arizona Cactus Pine Council and Allegra Print & Imaging collaborated on a "Support the Sash Campaign" donation campaign that had an 8.2 percent total response rate.