DIGITAL digest

• Self-Promotion Category—OTC Systems is a marketing portal for automotive dealerships that produced a cross-media promotion campaign for its service, which achieved a 23 percent response rate and 11 percent conversion rate.

Breakout sessions were offered throughout both days in four tracks: sales and business strategies, direct marketing, leading-edge applications and print-on-demand. The first day ended with time to visit the Vendor Fair, featuring more than 20 exhibitors, followed by a lively "Innovations that Drive Print" general session. Barb Pellow of InfoTrends moderated this panel discussion featuring companies already exploiting new marketing opportunities, including QR codes, augmented reality, social media and mobile/SMS channels.