DIGITAL digest

Sticking to the AppForum theme, sessions ranged from strategies and tactics for using social media tools such as Twitter, Facebook and LinkedIn; to leveraging the power of cross-media tools such as those from MindFireInc and XMPie; and how leading print engine vendors such as Canon, HP and Xerox can support social and cross-media 
initiatives. Other sessions provided updated takes on common challenges for print providers, such as ensuring that a Website actually engages customers, fitting Web-to-print to one's business and how to best implement consultative selling techniques.