DIGITAL digest

In one with Kodak's Serge Grinchmanoff and Dave Fenske, of Fenske Media in Rapid City, SD, the presenters showed how data analytics can be managed and used to add measurable value to print and cross-media campaigns.

Two of the more interesting sessions were presented by Mimeo's Charlie Corr and Waleed Ashoo of Lithexcel in Albuquerque, NM.