Graph Expo: Digital Printing and Workflow -- Digital Shows Its Dominance

REAL ESTATE wouldn’t normally seem to be a fitting theme for a printing industry trade show. The weeks leading up to Graph Expo 2008 were hardly normal, though, so real estate factored into the show in three ways.

• Repercussions of the subprime mortgage crisis were an undercurrent at the show, which put the spotlight on investing in digital printing equipment as a sales opportunity, and workflow as the path to becoming more efficient and therefore more competitive.