DIGITAL PROOFING -- Bouncing a Process Check

"Proofing is broken," Cullins asserts. He bases this opinion on the some 3,000 proofs a year that the publisher receives. The mismatch between printing and proofing stocks is the heart of the problem, the production exec says.

Adding fuel to the fire was Dave Zwang, noted industry consultant and president of Zwang & Co. "If proofs don't work, why bother?," he asks.