Digital Proofing--Halftone-hungry Prepress Proofers

When Polaroid approached United Lithograph to beta test the technology provider's new digital halftone proofing device, PolaProof, the reaction was, well, mild tolerance at best.

"Initially, we were reluctant to the thought of digital halftone proofing," recalls Maureen Richards, technical director of prepress at United Lithograph. "We were simply not interested in a digital halftone proofer. We didn't want to beta a digital halftone proofing device and, what's more, we felt dots were passé."